Ten years ago, we started Tribeca X with the belief that brands and artists could tell powerful stories together, and that work should be elevated. This year's Tribeca X Award winners prove exactly why that bet was worth making. Projects from McDonald's, Autodesk, Stio, Yogi Tea, Coca-Cola, Accenture, Beats, and Rubrik took home top prizes across categories. We were moved by the work we saw — and reminded of the endless potential of brand storytelling.
We can't wait tno see what comes next. Get to know the winners below, but before you do, we want to know how your experience was. Help us make Tribeca X 2027 even better. Take our quick survey, and we'll see you next year!
Explore the full Tribeca X Award winners and official selections here.
McDonald's | Features
Jordan, LeBron, Kobe, Magic, Candace, Breanna, Shaq—before these legends made it big, they had to prove themselves on the floor of the magical McDonald's All American Games. This is their story.
Directed by Corey Colvin and Carlton Sabbs
Autodesk | Episodic
Paralympic gold medalist Mike Schultz engineered his own prosthetic leg after a career-ending accident — then built a sport around it. Now he's competing against athletes using his own technology.
Directed by Jay Snyder, Mallory Weggemann, and Ryan Suffern
Stio | Shorts
From Brooklyn's concrete jungle to the heart of the Everglades, Black wildlife photographer George McKenzie Jr. is transforming his lens into a beacon of change.
Directed by Daniel Schmidt
Yogi Tea | Environmental Impact
Where does flavor come from? The Theory of Spice examines the provenance, potency, history, and mythology of Ginger, Cinnamon, and Cardamom to find the answer.
Directed by Gilly Barnes
Coca-Cola | Commercial
For generations, Mexicans have used the expression "La última Coca-Cola del desierto" to describe someone rare and special. Coca-Cola ventures deep into Mexico's most remote deserts to find out why.
Directed by Gabriel Duarte
Accenture/Philipstown WireCar Co | Social Impact
In a remote desert town in South Africa, a crew of kids craft wire cars from scrap metal to race in the world's only WireCar Grand Prix.
Directed by Paul Ward
Beats | Content Creator
Trolled mid-livestream, IShowSpeed travels to an ancient kung fu temple to prove his stability—only to discover his wise Master was the troll all along.
Directed by Daniel Wolfe
Rubrik | Audio
China's hackers evolved from amateur intruders to the most dangerous cyber threat on the planet.
Hosted by Nicole Perlroth
Inaugural Filmmaker of the Year Award
The inaugural Filmmaker of the Year Award recognizes visionary artists whose work expands the creative and cultural possibilities of brand-supported storytelling through cinematic craft, creative ambition, and cultural impact.
Rocky—whose creative work spans film, music videos, fashion campaigns, branded storytelling, and multidisciplinary creative direction—represents the type of boundary-pushing voice Tribeca X was built to celebrate.
Explore the full Tribeca X Award winners and official selections here.
