OVERVIEW
ABOUT US
TRIBECA X AWARDS
JOIN US

Our Year-Round

Ecosystem

Come for the insights, stay for the connections, and leave with new opportunities, fresh ideas, and a renewed passion for the art and business of storytelling.

We exist because storytelling is the most powerful way to connect people, shape culture, and drive meaningful impact. We believe brands can be more than advertisers - they can be enablers of creativity, investors in culture, and catalysts for change.

Flagship Event

at Tribeca Festival

Two days of high-level conversations, screenings, and networking with 900+ leaders at the intersection of entertainment and marketing.

Flagship Eventat Tribeca Festival

Tribeca X

Awards

Celebrating standout stories made possible by brands and powered by creators. Submissions open September-February. Winners are honored each June.

Tribeca XAwards

Cultural Events

Throughout the Year

Quarterly gatherings at major cultural moments that offer space for cross-industry exchange and collaboration.

Cultural EventsThroughout the Year

Tribeca X

Advisory Council

A cohort of influential leaders guiding the platform and championing the future of brand storytelling.

Tribeca XAdvisory Council

Tribeca X

Media

A monthly newsletter and active LinkedIn channel delivering sharp insights, alumni highlights, and curated industry news.

Tribeca X Media

Tribeca X

Advisory Council

The Tribeca X Advisory Council brings together top executives and creative innovators from brands, agencies, and filmmaking to champion the art and impact of storytelling in brand building and business. Their strategic insights help Tribeca X bridge the worlds of culture and commerce and shape the future of brand storytelling.
Craig Brommers
CMO, American Eagle
Craig Brommers
CMO, American Eagle

Craig Brommers has led global marketing for the most iconic retail brands in retail - Gap, Abercrombie & Fitch, and Calvin Klein. In 2020, he joined denim leader American Eagle as Chief Marketing Officer. Gen Z's #1 retailer has been leaning into youth culture, including influencer partnerships, product collaborations and community impact. Recent campaigns featuring Sydney Sweeney and Travis Kelce have been the most talked about, and most successful, marketing efforts ever.

Rebecca Covington
Senior Director of Creative Production, DICK'S Sporting Goods
Rebecca Covington
Senior Director of Creative Production, DICK'S Sporting Goods

Rebecca Covington has shaped DICK’S Sporting Goods’ storytelling and visual identity for nearly two decades. She began by leading co-branded marketing and national TV campaigns before moving into production, overseeing major commercial work and long-form documentary projects. Today she leads Cookie Jar & A Dream Studios, DICK’S in-house content and production arm dedicated to sports-driven storytelling. Under her guidance, the studio collaborates with leading filmmakers and Hollywood creators to capture powerful human stories through the lens of sport. A lifelong athlete and former collegiate rugby player, Rebecca channels her passion for sport into the studio’s mission: to tell transformative, human-centered stories that place sport at the heart of culture.

Jo Cronk
Co-CEO, Whalar
Jo Cronk
Co-CEO, Whalar

Jo Cronk is Co-CEO of Whalar, part of Whalar Group, the world's leading Creator agency. As Co-CEO, Jo oversees Whalar's global agency business, driving growth across key markets and leading a team of 90+ diverse voices. She has forged game-changing partnerships with clients like Amazon, NFL, Peacock, Spotify, and Waymo, alongside leading platforms such as LinkedIn, Meta, TikTok, and YouTube. A recognized voice in the Creator Economy, Jo has spoken at VidCon, Tribeca X, and Sundance, and served as a judge for The One Show and Cannes Lions. She was named to Ad Age's Leading Women and Campaign's 40 Over 40. In 2023, Jo co-founded Whalar Group's venture studio, Moby Ventures.

David Fortune
Filmmaker, Untold Stories alum / Color Book director
David Fortune
Filmmaker, Untold Stories alum / Color Book director

David Fortune is a writer and director based in Atlanta, Georgia. Named one of Variety's 10 Directors to Watch in 2025, he received the AT&T Untold Stories Award and a $1 million grant to direct his feature film Color Book, which premiered at the 2024 Tribeca Festival and has garnered over 30 jury and audience awards. His short film Us was selected as a Netflix Content Creators Program winner, while Shoebox was acquired by Hulu. A Morehouse College and Loyola Marymount University alumnus, David serves as an adjunct professor at SCAD in Atlanta, creating work that centers on capturing universal connections within marginalized communities.

New York Nico (Nicolas Heller)
Filmmaker, Author, Social Media Creator
New York Nico (Nicolas Heller)
Filmmaker, Author, Social Media Creator

Nicolas Heller is a two-time Emmy Award-winning filmmaker, national best-selling author, and social media creator born and raised in NYC. Hailed by The New York Times as the 'unofficial talent scout of NYC,' he documents the city for over three million followers across platforms. Known for his signature approach of working with real people and bringing out authentic stories on screen, Nico has created commercial campaigns for the New York Knicks, Meta, Nike, MLB, Hennessy, and others. His recent documentary 26.2 premiered with Tribeca, following four amateur New Yorkers training for the 2024 NYC Marathon.

Julian Jacobs
Partner, United Talent Agency & Head of UTA New York
Julian Jacobs
Partner, United Talent Agency & Head of UTA New York

Julian Jacobs is a Partner at United Talent Agency where he also serves as the Head of UTA’s New York office. During his tenure, Jacobs built UTA's Marketing practice, which is known for advising top brands on their cultural strategies and partnerships including clients like Coca-Cola, Delta Air Lines, Eli Lilly, General Motors, Google, among others. In his role, Jacobs oversees client strategy, operations, and new business efforts, leading the division's rapid expansion to over eighty-five executives around the world.

Lara Krug
CMO, Kansas City Chiefs & President, Foolish Club Studios
Lara Krug
CMO, Kansas City Chiefs & President, Foolish Club Studios

Lara Krug is the Kansas City Chiefs' Executive Vice President and Chief Marketing Officer, the first CMO in franchise history. She oversees all club marketing functions, including brand marketing, fan engagement, content and production, digital and social channels, and game day entertainment. Krug leads the club's international growth in Germany and Mexico as part of the NFL's International Home Marketing Area initiative, helping secure the Chiefs' first game in Germany and creating the 'Chiefs ChampionShip' fan activation in Frankfurt. Prior to the Chiefs, she spent over seven years at Anheuser-Busch InBev, serving as Vice President of U.S. Marketing for Stella Artois. She is a board member for EarlyStart and on the Future Council for the Effie's.

Suzanne Lindbergh
Global Head of Social Media and Influencer, Intuit
Suzanne Lindbergh
Global Head of Social Media and Influencer, Intuit

Suzanne Lindbergh is a visionary leader in content strategy, brand storytelling, and influencer marketing, known for shaping iconic, culturally resonant campaigns. At Apple, she pioneered product placement and celebrity/influencer engagement, creating an award-winning entertainment marketing model that generated billions of positive brand impressions annually. She created and produced Meet the Filmmaker, Apple's first retail programming event series and podcast, which laid the groundwork for Today at Apple. As creator of BUILD at AOL/Verizon Media, Suzanne transformed the content studio into Verizon's top-performing editorial platform, earning two Critics' Choice nominations. As Global Head of Social and Influencer Marketing at Uber, she directed social strategy across four continents, driving historic highs in performance and positive sentiment.

Haider Rafique
Global Managing Partner, Government and Investor Relations
Haider Rafique
Global Managing Partner, Government and Investor Relations

Haider Rafique is the Global Managing Partner and Chief Marketing Officer at OKX, where he oversees government and investor relations, marketing, and brand partnerships. He plays a central role in shaping OKX's engagement with global regulators and key stakeholders during a pivotal time for the cryptocurrency industry. Haider is the creator of the OKX brand and led its transformation into a globally recognized platform, contributing to the development of the OKX app as a unified crypto super app. Prior to OKX, he led the rebranding of blockchain.info into blockchain.com and has held senior roles at major crypto firms and technology companies including Microsoft.

God-is Rivera
Chief Strategy Officer, Burrell Communications
God-is Rivera
Chief Strategy Officer, Burrell Communications

God-is Rivera is Chief Strategy Officer at Burrell Communications Group Worldwide, applying a unique approach to audience-focused strategy. She previously served as a marketing executive at the global tech platform formerly known as Twitter, creating a groundbreaking new role and award-winning work. Prior to that, God-is was Director of Inclusion & Cultural Resonance for VML, serving clients including Procter & Gamble, Verizon, and Netflix. She also served as The Walt Disney Company's first VP of Inclusive Marketing and as Chief Content Officer of Essence Ventures. A highly sought-after keynote speaker, God-is has been profiled in Adweek, Ad Age, Forbes, and Fortune. She was named an Ad Age 'Woman to Watch,' Adweek 'Disruptor,' and in 2023 was inducted into the AAF Hall of Achievement.

Matthew J. Scheckner
Founder, Windsor Park Entertainment
Matthew J. Scheckner
Founder, Windsor Park Entertainment

Matthew J. Scheckner is Founder and CEO of Windsor Park Entertainment, a boutique consultancy and developer of original intellectual property including the Future Forum. For almost 25 years, Scheckner served as Founder and Chairman of Advertising Week, the world's largest industry summit, growing it from New York to London, Mexico City, Tokyo, Sydney, and Johannesburg. He is active with many causes including the Nelson Mandela Foundation, Education Africa USA, and War Child. From 2006-2008, Scheckner served as Consigliere at Yahoo!, producing the industry's first digital Upfront. He was selected as a member of Crain's 'Forty Under Forty' and in 2024 received the inaugural Leadership Icon Award from the United Kingdom.

Ariana Stolarz
Chief Strategy Officer, Accenture Song
Ariana Stolarz
Chief Strategy Officer, Accenture Song

Ariana Stolarz is the Global Chief Strategy Officer for Marketing at Accenture Song, where she helps businesses grow in the most relevant and responsible ways. Throughout her career, she has blended social science and cultural insight with technology, decoding human behavior to help brands connect with audiences around the world. Before joining Accenture Song, she spent nearly a decade at McCann Worldgroup as Global Chief Strategy Officer for MRM, alongside other leadership roles in the industry. Ariana has served on juries at Cannes Lions (including as President for Creative Business Transformation, as a Titanium juror, and as co-founder of the SDG Lions), as well as the Effie Global Best of the Best. She will serve as Jury Chair for Strategy at the Clios in 2026. She is also a Board Director at the PVBLIC Foundation.