TRIBECA X

AWARDS

The Tribeca X Awards recognize outstanding achievement in story-driven brand collaborations across six categories: Feature Films, Short Films, Episodic Series, Audio, Commercial Spots, and Creator & Influencer Collaborations.

Submissions for the 2026 Tribeca X Awards are now open.

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GET RECOGNIZED

All Tribeca X Official Selections receive Festival laurels.

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ATTEND THE FESTIVAL

Network at Tribeca with passes to the 2026 Tribeca Festival, June 3-14.

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Reap the benefits of promotions across Tribeca press, web, social, and newsletters.

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Tribeca X Award
Submission Categories
Our submission categories showcase innovative brand narratives across a range of storytelling formats. Where does your project fit in?
Features

Features

Documentary and narrative films that seamlessly bridge the gap between brand storytelling and impactful entertainment. (>40 minutes)

Shorts

Shorts

Documentary and narrative films that deliver a concise and compelling brand story. (<40 minutes)

Series

Series

Projects that utilize the episodic format to explore a deeper narrative for TV, streaming, web, or brand-owned channels.

Commercials

Commercials

Classic :30 and :60 spots that showcase the best in short-form storytelling.

Audio

Audio

Podcast and audio stories that bring listeners beyond the brand.

Creator/Influencer

Creator/Influencer

Social media content that seamlessly connects audiences to brands.



Meet the 2026 Tribeca X Jury

Winners of the Tribeca X Awards are determined by an expert jury of leaders across entertainment, marketing, and creativity.

Lena Waithe
Writer & Actor
Lena Waithe
Writer & Actor

Lena Waithe is an Emmy-winning writer, producer, actor, and founder of Hillman Grad. Known for Master of None, The Chi, and Queen & Slim, Waithe’s recent producorial credits include the Emmy-nominated documentary Being Mary Tyler Moore, the 2023 Sundance Films A Thousand and One and Kokomo City, as well the Tony-nominated play, Ain’t No Mo’. In November 2024, Waithe launched her podcast series, Legacy Talk.

Daniel Cherry III
Global CMO of Vans
Daniel Cherry III
Global CMO of Vans

Daniel Cherry III is Global Chief Marketing Officer at VANS, bringing 25 years of marketing and business leadership. His work has been recognized with numerous awards including a Grammy nomination, a Cannes Gold Lion, Forbes Top 50 Entrepreneurial CMOs, and an Adweek Vanguard Award. He was selected to the EBONY Power 100 List as one of the most influential African American 'Business Disruptors' in North America. DC has led brand and product marketing for culturally influential brands including Dickies, Adidas Originals, DC Comics, and Activision Blizzard Esports. He previously served as CMO for the New Jersey Devils and New York Cosmos, and launched the world's first global, city-based esports league. A proud husband and father to two daughters, DC is also a lifelong basketball player, cinephile, and golfer.

Julianna Cobb
Chief Creative Officer of 72andSunny NY
Julianna Cobb
Chief Creative Officer of 72andSunny NY

Juliana Cobb is Chief Creative Officer at 72andSunny New York. A creative leader with roots spanning California, Canada, India, and Nepal, she previously served as Executive Creative Director at Droga5 and Senior Creative Director at BBDO. Blending innovative thinking with meaningful storytelling, Juliana creates work that moves people and moves the needle across categories ranging from tech to finance, luxury cars to consumer goods. Her work has earned recognition from Cannes Lions, One Show, D&AD, AICP, Effie, and the Webby Awards, among others. Juliana believes that great work and great outcomes only happen through great collaboration and partnership. She lives in Manhattan.



2025 Tribeca X

Award Winners

Abnormal Beauty Company
Features Winner

Abnormal Beauty Company

A rare glimpse into the tumultuous yet groundbreaking journey of The Ordinary, a brand that redefined the beauty industry with its unwavering commitment to transparency. As a former DECIEM employee, Director Aref Mahabadi leveraged his insider perspective and deep connections within the company to navigate the sensitive territory of telling its story and that of its founder, Brandon Truaxe. The film reveals the story through intimate interviews with Brandon Truaxe's inner circle, never-before-seen footage, and social media posts documenting the highs and lows of Truaxe's public life.

The First Speech
Shorts Winner

The First Speech

Reporters Without Borders Germany marked their 30th anniversary with a campaign that celebrates their dedication to holding accountable those who oppose democracy and the free press -- in a year when democracy faces its toughest challenge in history, with over half of the world’s population heading to the polls.

Century of Cravings
Commercials Winner

Century of Cravings

Uber Eats celebrates the history of football in this Super Bowl spot, featuring Matthew McConaughey reimagining the origins of the sport with a funny twist: that football was invented to sell food. The spot also features McConaughey’s famous co-conspirators: Martha Stewart, Charli XCX, Kevin Bacon, Greta Gerwig and Sean Evans.

A New York Minute
Episodic Winner

A New York Minute

Mejuri partnered with Gia Coppola to create a raw, unscripted film series capturing real-life moments of young women in New York. Shot on 16mm, the campaign emphasizes authenticity while redefining jewelry marketing through intimate, cinematic narratives rooted in everyday experiences.

A Robot's Guide to Happiness
Content Creator/Influencer Winner

A Robot's Guide to Happiness

Built for social media, this masterful documentary series dives into the many facets of happiness & the relationship between humans and machines to answer one question: will AI actually be good for humanity?

The WICKED RP: The Official Experience on Roblox
Games/Immersive Winner

The WICKED RP: The Official Experience on Roblox

Wicked RP reimagined a beloved musical for Gen Z and Gen Alpha by creating an immersive, interactive world in Roblox. Players explored Oz through custom avatars, roleplay, and iconic locations like Shiz and Munchkinland, built using LiDAR and behind-the-scenes footage. With 10.6M+ visits and direct ticketing via Fandango, Wicked turned into a personal, playable story for a new generation.

Dragon Age: Vows & Vengeance
Audio/Podcast Winner

Dragon Age: Vows & Vengeance

A pair of heroes brought together by fate embark on a journey of revenge, redemption, and love. Along with the 7 Veilguard Companions and set in Thedas, Dragon Age fans will love this world-expanding adventure podcast.

Daniel Really Suits You
Social Impact Winner

Daniel Really Suits You

Daniel’s story is about the quiet milestones of youth that connect us all as he finds the freedom to be himself. While these experiences may be universal, for Daniel and his family, they often feel under threat because Daniel is one of more than two million people who are transgender and non-binary in the United States.

A Vital Sun
Environmental Impact Winner

A Vital Sun

A Vital Sun is from Fordham University and Lightbeam’s Better Business digital series, which highlights business leaders driving positive change. Narrated by Ben Stiller, the film profiles SEKEM, an Egyptian company that transforms desert land into fertile farmland using biodynamic farming methods.